Wal-Mart Seeks To Trademark Smiley Face Icon
Remember the old joke about Microsoft patenting ones and zeros? Well this story's no fib: Wal-Mart's aiming to trademark the smiley face icon.
Apparently the company began using the logo around 1996. Although the design became famous in the 1970s, Wal-Mart's claiming exclusive retail rights to the logo and has registered the smiley face as a trademark. The retailer claims it's invested heavily in identifying the icon with its brand.
Maybe they shouldn't have selected a design from the public domain?
I can't give them too much grief. Sam's Choice Dr. Thunder's pretty damn good. Tried it yet? Pick up a 12 pack. It'll cost you less than two bucks or so. And that's no joke.
:-)
Apparently the company began using the logo around 1996. Although the design became famous in the 1970s, Wal-Mart's claiming exclusive retail rights to the logo and has registered the smiley face as a trademark. The retailer claims it's invested heavily in identifying the icon with its brand.
Maybe they shouldn't have selected a design from the public domain?
I can't give them too much grief. Sam's Choice Dr. Thunder's pretty damn good. Tried it yet? Pick up a 12 pack. It'll cost you less than two bucks or so. And that's no joke.
:-)
posted by Erik Eckel at 12:49 AM
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