Apple Market Share Coming On Strong
Several people once told me Apple's market share would never again surpass 5 percent. After purchasing a MacBook a few years ago, though, I became skeptical of such predictions.
Apple's done a wonderful job building revolutionary personal music players, industry-changing telephones and superior computer systems that are easy to use, reliable and secure. And, the company is reaping the benefits.
According to Gartner, Apple now owns 8 percent market share. More importantly, Apple computer sales are outpacing the worldwide 15 percent growth rate the rest of the industry is experiencing.
Is 20 percent market share realistic for Apple? While it'd be quite a feat (and trounce Microsoft's paltry Windows Vista presence), Apple's almost there already.
NPD Group reports Apple's US retail notebook share constituted 17.6 percent of the market in June. That's an increase of 2.2 percent over the same period last year, so discard any thoughts Apple's riding a mini-wave of popularity.
No, Apple sales are enjoying a prolonged resurgence. Apple's now the third largest US computer maker behind only Dell and HP (that according to NPD Group).
The company's growth is driven by cool products that work well. Further, customers rank Apple the highest of all computer manufacturers when it comes to service and support. PC Magazine recently published the results of its 20th annual survey that used feedback from some 16,000 readers.
How'd Apple do? The company's desktop and laptop computers scored the first-place rating in every one of the survey's eight categories! That's outright dominance.
All Desktops? Apple ran away with a 9.1 ranking. Business desktops? Again, Apple ran away with a 9.0 ranking, just as it did with home desktops (9.2), desktops less than a year old (9.2), all notebooks (9.1), business notebooks (8.9), home notebooks (9.2) and notebooks less than a year old (9.3).
Apple's growth and resurgence isn't being driven by smoke and mirrors. Its increases in market share are powered by quality products and outstanding service. The last time I checked, that's a pretty potent business mix.
Apple's done a wonderful job building revolutionary personal music players, industry-changing telephones and superior computer systems that are easy to use, reliable and secure. And, the company is reaping the benefits.
According to Gartner, Apple now owns 8 percent market share. More importantly, Apple computer sales are outpacing the worldwide 15 percent growth rate the rest of the industry is experiencing.
Is 20 percent market share realistic for Apple? While it'd be quite a feat (and trounce Microsoft's paltry Windows Vista presence), Apple's almost there already.
NPD Group reports Apple's US retail notebook share constituted 17.6 percent of the market in June. That's an increase of 2.2 percent over the same period last year, so discard any thoughts Apple's riding a mini-wave of popularity.
No, Apple sales are enjoying a prolonged resurgence. Apple's now the third largest US computer maker behind only Dell and HP (that according to NPD Group).
The company's growth is driven by cool products that work well. Further, customers rank Apple the highest of all computer manufacturers when it comes to service and support. PC Magazine recently published the results of its 20th annual survey that used feedback from some 16,000 readers.
How'd Apple do? The company's desktop and laptop computers scored the first-place rating in every one of the survey's eight categories! That's outright dominance.
All Desktops? Apple ran away with a 9.1 ranking. Business desktops? Again, Apple ran away with a 9.0 ranking, just as it did with home desktops (9.2), desktops less than a year old (9.2), all notebooks (9.1), business notebooks (8.9), home notebooks (9.2) and notebooks less than a year old (9.3).
Apple's growth and resurgence isn't being driven by smoke and mirrors. Its increases in market share are powered by quality products and outstanding service. The last time I checked, that's a pretty potent business mix.
posted by Erik Eckel at 9:13 AM
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