Wednesday, July 30, 2008

Sporting News Today Fills Gap

Ever since the demise of The National, a daily printed sports newspaper, I've felt an opportunity has been missed. With fans as rabid as they are over everything from their favorite baseball, football and basketball teams to even their favorite NASCAR drivers, certainly a daily sports publication could prove profitable, no?

Maybe not. Newspapers and magazines are battling tough trends. Circulations are down, as are ad revenues.

Yet, online readership is up. So what do the people at Sporting News decide? They created a daily electronic publication.

It turns out it's pretty good, too. Rather than just aggregate links to already-published articles, as most outlets do with their digests, Sporting News provides a printed-newspaper-like layout for its daily Sporting News Today.

I like it. You can check it out here.

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