Questioning College Football Polls

I don't get it. Someone explain this to me.

The University of Louisville Cardinals blow out a rival that plays in the Southeast Conference, undoubtedly the most difficult football conference in all of college football. That's not even debatable, so don't even start.

The Cardinals won 59-28. That's a 31-point margin, comfortable in any league against almost any opponent, no less a vicious cross-state rival once coached by the legendary Bear Bryant.

Already entered in every major preseason poll at 12th or 13th, how far up do the Cards move? We're talking about a potent team boasting two Heisman Trophy candidates that continued gaining hundreds of yards after losing its starting running back.

Try one spot in one poll and stagnation in the other leading barometer. That's heinous. No way. Not in a week where Michigan (a team for which I have a lifelong affinity and whose colors hang in my garage, a gift from my late and loving mother) gains a sloppy win over a weak Vanderbilt club and races up the charts.

What gives?